About Us



Alan has been coaching professional athletes since 2004, working with Motocross and Mountain Bike athlete and has to date coached 7 Downhill Mountain Bike World Champions.

In this time he has had the opportunity to coach in gyms and training facilities all over the world: USA, New Zealand, Spain, Austria, Canary Islands and all across Europe and UK.

In this time he has seen some fantastic facilities, working with high-quality equipment, but also the other side – poorly equipped facilities, and athletes making do with whatever they can access to get stronger and fitter.

The motivation for this brand is based on this experience.


To provide British designed and made products, that are to the highest standard and for use by athletes in both commercial and home gym environments.

“For the finest training establishments.”